The New Coke debacle

Even Gay Mullins– the man who tried to sue to restore the old flavor– showed a preference for New Coke when subjected to blind taste tests. It has been suggested that if Coca-Cola had changed their recipe but retained the familiar branding, New Coke and its taste-test-winning flavor might have been more acceptable to our primitive brains. Sensation transference was also powerfully demonstrated in a 2007 experiment, in which preschoolers were given McDonald's menu items in both branded and plain wrappers. Although the foods were identical aside from their wrappings, the children said they preferred the taste of the McDonald's-branded burgers, carrots, and apple juice in the vast majority of tests.