Sunday, August 10, 2008

Coca Cola as happiness index in Africa

At a macro-level, when Coke fails, the country whose market it is trying to penetrate usually fails too. Coca-Cola’s bottling plant in Eritrea hardly works because the country’s totalitarian government makes it impossible to import the needed syrup. The factory in Somalia sputtered on heroically during years of fighting but finally gave out when its sugar was pinched by pirates and its workers were held up by gunmen. Mr Cummings admits that Coca-Cola is “on life support” in Zimbabwe.

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