Saturday, March 22, 2008

Half of all clicks on display ads are worthless

Six percent generate half the clicks.

The average heavy clicker is 25 to 44 years old, earns less than $40,000 a year, spends a lot of time online but not a lot of money online, and likes to frequent auctions, gambling sites and job boards. Sounds like a lot of these heavy clickers are out of work and have nothing to do.

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