Zilok -- rent anything

Some of techcrunch's reservations:

What is missing for me is a wizard to assist an owner in evaluating the rental price of his goods. If i know how to find a second hand price benchmark on the web (checking eBay for example) i would not know how to find the rental price of a piece of furniture (specially if it is unique). Zilok will not be appropriate for many categories of objects (cloths for example) and in many cases the rental price (even if rented several times) will not be a better bargain than just buying or selling the same product second hand or third hand. But i can see how this could catch with some product categories (some equipments and accessories, or utilities).