Monday, August 20, 2007

This is your brain on love

Stuff we know about the brain when falling in love. Many mental illness parallels. Not only hard neuro, here's an interesting study:

About halfway across the [Capilano] bridge [5' wide, 230' above rocks and shallow rapids], each man ran into an attractive young woman claiming to be doing research on beautiful places. She asked him a few questions and gave him her phone number in case he had follow-up questions.

The experiment was repeated upriver on a bridge that was wide and sturdy and only 10 feet above a small rivulet. The same attractive coed met the men, brandishing the same questionnaire.

The result? Men crossing the scary bridge rated the woman on the Capilano bridge more attractive. And about half the men who met her called her afterward. Only two of 16 men on the stable bridge called.

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