How the Wii beat out the PS3 and XBox 360

Bringing a product for the common consumer rather than elite gamers with their demand for ever fancier graphics.
Nintendo tries to compare itself to Starbucks and Apple's iPod, declaring them innovative. I think that's missing a dimension and somewhat misleading. Starbucks and iPods had everything to do with making the customer feel elite and apart. The Wii goes in the opposite direction and is not just good marketing. Actually, the anticipation from gaming critics was really negative.