With 3G, next cellphone battle will be between Apple and Google

Since iPod, Apple has been very significantly been about overpriced, propietary trendiness, making it more The Man than Google.

But no phone maker today is poised to take advantage of the software chinks—however small—in the iPhone's armor. Companies like BlackBerry may have excelled at direct, no-frills interfaces, but with the flood of new iPhone applications due to arrive July 11, it will take a true software giant to mount any sort of defense.

A giant like Google.