JS-Kit Advisor: Widget that does background checks on plumbers, products, ...

Brings ratings and reviews from the likes of JD Power and Experian (powers contractorcheck.com):

A local listings site could install the widget and then anytime someone looked up a contractor, the widget would pop up and show them if the contractor’s license is expired, how much they are bonded for, and whether they have any liens or judgments against them, as well as their credit and bankruptcy history. “In other words,” says Loux, “all of the information that a bank uses to judge you, the consumer—the consumer can now use to judge a business, prior to clicking through.”