Cult of bespoke

Tailoring is necessary for those who simply don't have a stock enough physique, but there are also the status-crazed:

Another area of obsession is the stitching. On the front buttonholes and the flower loop, it shouldn’t be too even; on the lapels, staggered “pick stitching” is a big plus. When laymen claim they can smell bespoke from a mile away, most tend to mean these little signatures.